Riviera Nayarit · Mexico
Marketing agency in Riviera Nayarit.
A bilingual marketing consultancy for hospitality, vacation rentals, restaurants and real estate on the Nayarit coast.
In short
Ochenta & Ocho is a marketing consultancy based in Tepic, Nayarit, working with hospitality, vacation rental, restaurant and real estate businesses along the Riviera Nayarit coast. We work in English and Spanish. We start with a diagnosis of your business, write a strategic plan with priorities and budget, and then direct the execution: brand, photography and video, Airbnb and Google presence, social media and paid campaigns.
Why a local team
Two audiences. Several seasons.
Most businesses on the coast sell to two different people: the Mexican visitor who arrives for Easter week, summer and long weekends, and the foreign visitor or resident who arrives in winter. They search differently, ask different questions and read in different languages.
A plan for the coast starts with a seasonal calendar and a decision about who you are talking to in each season. We know that calendar because we live in Nayarit.
Work on the coast
Paloma Casa de Playa.
A beachfront house in Rincón de Guayabitos that needed to exist as a brand before competing for bookings. We directed the whole system, from the identity on site to the campaign that starts the conversation.
What we did
- Brand identity
- Bilingual on-site signage
- Airbnb listing setup
- Photo and video for social media
- Social media content
- Paid social campaigns optimized for conversion
How we work
Diagnosis first. Then the rest.
- 01Understand
Diagnosis
You learn what is working, what is not, and what to move first.
We review how customers find you, what they ask, who answers and where the sale is lost, and compare you with competitors in your area.
- 02Decide
Strategic plan
You get a written plan your team, or ours, can execute.
Positioning, message, the few actions that move your goal, budget, owners and how we will know it worked.
- 03Execute and improve
Ongoing direction
Someone with judgment directs the work and answers for it every month.
We direct design, content, campaigns, web and production, review results with you monthly and adjust the next move.
Frequently asked questions
Before you book.
Do you work with clients in English?
Yes. Two members of our team work with clients and produce content in English, for foreign owners and for businesses whose customers come from the United States and Canada.
Where are you based?
Our office is in Tepic, the capital of Nayarit: Colima 255, San Antonio, 63159 Tepic, Nayarit. We work with businesses along the Riviera Nayarit coast in person and remotely.
Which areas of Riviera Nayarit do you cover?
The whole Nayarit coast, including Bahía de Banderas, Nuevo Nayarit, Sayulita, Punta de Mita and Rincón de Guayabitos. Our documented coastal projects so far are in Rincón de Guayabitos and the municipality of Compostela.
Can you set up and promote my vacation rental on Airbnb?
Yes. For Paloma Casa de Playa in Rincón de Guayabitos we created the brand and signage, set up the Airbnb listing, produced photo and video, and ran paid social campaigns optimized for conversion.
Have you worked with businesses in the United States?
Yes. For Xécora, a restaurant brand with Nayarit roots and two locations in Downey and El Monte, California, we directed social media, promotions and paid campaigns remotely, coordinating local photographers.
How much does it cost?
It depends on the scope. After a first diagnostic session we send a written proposal with a fixed price.
Next move
Let’s move
your brand forward.
Book a diagnostic session: tell us where your business is and we will tell you what we would move first.